Monday, September 8, 2008

AutoEvent: Paris Motor Show 2008

Initiated by the industry pioneer, Albert de Dion in 1898, the Paris Motor Show or the “Mondial de l'Automobile,” is one of the biggest automotive trade events in the world. A biennial event, with the last being held in 2006, 72 world premieres were launched by car manufacturers during the event.

This year's show is to be held from October 4 to 19. And not to mention that this time too, expectations are high and a number of innovative products are expected to greet the visitors.

Popularity & Reach

The auto event's popularity is unparalleled, in 2006 over 11,000 journalists flocked over to the venue from about 100 countries. It's a one stop destination for professionals from the whole industry and around the world to visit the show, meet automotive manufacturers and service providers. Not only businesses, but the general public too is attracted in large numbers. Hence the show caters whole-heartedly to the automotive industry in several ways, such as for product launches, services marketing, image building exercises, marketing experiments and PR. All of which makes it a truly happening automotive marketplace.

Exhibitors' Profile

Traditionally the exhibitors have included manufacturers of private vehicles, “niche” automakers, the main automotive equipment manufacturers around the world, topnotch designers and some of the best service providers. See below for the profile of exhibitors:
Some automobile premieres to show up at the event have have already created a lot of buzz. Honda Insight Concept Hybrid, a five-passenger hybrid going on sale in the U.S. next spring is proposed to be marketed at a price much below than today's hybrids. An All-new Ford Ka will also debut at the Motor Show. Similarly, Subaru would unveil the boxer turbo diesel engine.

The Show's Key Details

Name: 2008 Paris Motor Show (Mondial de l'Automobile)

Days & Dates:

Press Days: Thursday 2 and Friday 3 October ... 9am - 7pm

VIP preview evening: Thursday 2 October ... 8pm - Midnight

Networks preview evening: Friday 3 October ... 7pm - Midnight

Public Days: From Saturday 4 to Sunday 19 October: Saturdays, Sundays, Mondays 10 am - 8 pm; Tuesdays, Wednesdays, Thursdays, Fridays 10 am - 10 pm

Contact: Mondial Automobile

For reviews of other Auto Trade Events, See Trade Shows

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